LICENSING A BRAND is the legal process that grants you as the Licensee the rights to ‘LEASE’ a TRADEMARK or COPYRIGHT protected entity which is a Brand Property or Talent Intellectual Property (IP) with the plan to use it on third-party Products, Promotions, Media Campaigns or Location Based Experiences (LBE).  Licensing a brand and the association link between it and your products or services helps to increase sales and drive incremental revenue growth.

The LICENSING INDUSTRY is big business and extremely valuable to the global economy, in 2018 retail sales of licensed goods hit £280.3 billion which is a 3.2% increase year-on-year (Licensing International, Global Annual Report 2019).

I am delighted to recommend Dan. I had the great pleasure of getting to know him through numerous industry functions and trade show panels. Dan is of course extremely talented and highly skilled in global licensing, but what I really appreciate about Dan is his ability to pivot and quickly adjust to whatever may get thrown his way: he is quick to step into a panel function as needed, help colleagues- even sometimes rivals sort through challenges, etc. This flexibility reflects agile thinking and creative problem solving. It also reflects a strong work ethic and commitment to his industry colleagues. He has an excellent sense of humor and is the kind of person should you find yourself stuck in an airport with due to unforeseen delays, he would help make the best of it.

Maura J. Regan

President -  Licensing International

(Global Licensing Trade Organisation)