BPL ESSENTIAL GUIDE

CONTENT IS KING

More often than not, new brand properties come from innovative media content where “Content is King” as originally coined by Sumner Redstone the billionaire Chairman of ViacomCBS (owner of CBS, Nickelodeon, MTV, Paramount Studios, Comedy Central).  This content can then be commercialised in many different ways:

It is important to exploit the content in the right way and at the right time.  While there is a basic science and theory to this, it's important that it remains fluid depending on the brand lifecycle and territory:

WHY 

BRAND

LICENSING

LICENSING

CATEGORIES